Is there a better start to shopper-centric execution than putting yourself in the shoes of your shoppers? We give you the next best thing – possibility to see what your shoppers see.
Explore the shopper journey and shopping missions from a unique, behavioral standpoint. Without understanding key behavioral variables across segments and missions, scan and loyalty card data cannot live up to it’s full potential.
Our shopper journey deliverables include:
Category, department dwell times
Moment & order of visiting and buying
Splits per age, gender, time of day etc
Shopping missions: On the go, Top up, Stock up
Connect with loyalty card numbers to describe key segments
See the example outputs below: