Shopper Journey Metrics

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Is there a better start to shopper-centric execution than putting yourself in the shoes of your shoppers? We give you the next best thing – possibility to see what your shoppers see.

Explore the shopper journey and shopping missions from a unique, behavioral standpoint. Without understanding key behavioral variables across segments and missions, scan and loyalty card data cannot live up to it’s full potential. 

Our shopper journey deliverables include:

  1. Category, department dwell times

  2. Moment & order of visiting and buying

  3. Splits per age, gender, time of day etc

  4. Shopping missions: On the go, Top up, Stock up

  5. Connect with loyalty card numbers to describe key segments

See the example outputs below: