Category Conversion Funnels

Conversion33p-2

Conversion funnels are among most useful & most intuitive frameworks for analyzing a business and defining areas for improvement. E-commerce suppliers regularly use conversion funnels for decision making. With Shopper Vision AI technology, there are no more barriers to modelling shopper conversion funnels in brick & mortar retail. Quantify four steps of the purchase process:

1. Shoppers passed the category
2. Seen i.e. eyes locked on category
3. Engaged i.e. taken in hand
4. Put in cart

See the example output below.

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