Optimize POSM

Almost half of POS Marketing remains unseen by shoppers.

Get ground truth data for visibility and effect of your POSM to understand what works and what doesn’t.

Optimize Layouts

Effectively managing Floor and Planogram layouts has proven to drive the highest sales gains per selling area.

Walk, engage and buy rates per different store and shelf areas are essential for layout optimization.

Off Location Placement

Secondary location decisions are too dependent on intuition and negotiation skills.

Use data on correlation between categories, aisle entrance direction and order of buying to gain an edge in making secondary location deals.

What Makes Us Tick

A New Perspective

Can you reliably answer these questions?

1. Where exactly are items picked? Main Aisle, Gondola Front/End, FSDU, Counters?
2.How many items are taken in hand before one is put in the cart?
3. Which POSM are seen and which are not?

Most retailers and CPG companies couldn’t answer the above questions because doing so took too much time and money.
What We Do

Shopper Centricity

Our proprietary computer vision technology is the missing piece between foot traffic sensors and scanner/loyalty card data.

We offer a completely new perspective to in store execution - shopper centric, scalable, global and without the constraints of installing hardware or sensors in-store.

We literally see through the eyes of the shoppers.
See Through The Eyes Of Your Shoppers

See Through The Eyes Of Your Shoppers

For A Breakthrough In Understanding Behavior

Product Categories Benchmarked

Shopping Trips Processed

Million in-store Interactions In The Database

Continents

Our Metrics

Reporting Deliverables

Data available today struggles to measure the impact of POS marketing, displays, and merchandising initiatives. Shopper Vision offers in-store behavior analytics and enables shopper-centric retailing through a deep understanding of "WHY". Results are delivered in Power Point and Power BI Dashboards.
Click the metric name to see more info.

Floorplan Hotspots

  • Visual representation of floorplan areas popularity and typical paths.

Visibility of Store Elements

  • 1. Percent of category shoppers seeing an area (POSM / Display etc). 2. Shelf Heatmaps indicating focal points

Category Conversion Funnels

  • Quantify four steps of the purchase process: 1. Shoppers passed the category 2. Seen i.e. eyes locked on category 3. Engaged i.e. taken in hand 4. Put in cart

Product Source

  • Source i.e. where was the item taken: 1. Main Aisle 2. Secondary Location 3. Gondola Front/End 4. Counter

Shopper Journey Metrics

  • Category / department dwell times. Moment & order of visiting and buying. Mission.

What Makes Us Unique?

Users of our data:
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Commercial Partner:
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Knowledge Center

Our Knowledge is built atop a unique database of 10.000+ shopping trip recordings.

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